Written by GLWarner Bros. Consumer Products (WBCP) announced today that it has named Mattel, Inc. as the global toy licensee for The Dark Knight, the biggest summer film coming out in 2008 from Warner Bros. Pictures. Mattel will be producing almost all product lines including vehicles, action figures, action play, remote control vehicles, handheld electronics as well as games and puzzles.
On July 18, 2008, The Dark Knight, the second Batman film from director Christopher Nolan, arrives in theaters.
Mattel will be creating most of the stuff introduced in The Dark Knight movie such as; a new Batsuit, a new vehicle in the form of the Batpod and multiple key action scenes that set the stage for play. Mattel's action figure line will feature Batman and the new Batsuit. Tyco R/C vehicles will be focusing on the new Batmobile and the new Batpod. An entire line of action play items will allow boys to role-play being The Dark Knight. Additionally, Mattel will release a line of games and puzzles that will capture the film action through board games, puzzles and a special-edition UNO card game.
Products based on The Dark Knight are expected to begin arriving at retailers around the world beginning in early June 2008.
Kiss your salaries good-bye now.
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