Friday, June 15, 2007

Transform Your Phone

Written by GL

Glu Mobile Inc., a leading publisher of mobile games, announced it has unleashed the mobile game and personalization content based on the July 4, 2007 movie release of the live-action Transformers movie. Much respect to DreamWorks Pictures and Paramount Pictures, in association with Hasbro, Inc. The launch is the first release to bring the Transformers brand and characters upon the mobile gaming market.

The Transformers game is hoped to deliver high-quality gameplay, style and excitement for fans.

The Transformers mobile game and personalization content is now launching throughout North and South America, Europe and Asia. In total, the stuff will be available through more than 150 carriers and distribution partners in 65 countries around the world.

In addition to the game, fans can customize their phones to Transformers, choosing from more than 30 wallpapers, seven screensavers and 15 voicetones featuring the voice of Peter Cullen, the voice of Optimus Prime. Voicetones allow fans to customize their ringtone to have Optimus saying "Megatron must be stopped no matter the cost!" or "This is Optimus Prime - do you read me?"

The Transformers game is the first-ever mobile game based on Hasbro's globally popular brand which has grossed more than $3.1 billion in sales since its introduction in 1984.

The Transformers mobile game challenges players to play as Optimus to help the Autobots find the Allspark, a source of energy hidden on Earth. As players fight as Optimus Prime and convert from vehicle to robot and back again with special weapons, they battle those naughty Decepticons across 20 different levels, enlisting the help of other Autobots on the way.

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