Endorsement and marketing are everything in blockbuster films now - its the money that's spent to fuel the special effects, the toys and the gadgets we see in various superhero movies. Use Audi to Iron Man as an example. Or even, Marty McFly's futuristic Nikes even. However, there are moments when companies try a little too hard to assume that fans will just lap up anything that comes their way as long as it's tied to a movie. This might be just one of those moments.
"JADS International, LLC, a company producing fine fragrances worldwide, is proud to announce that official Marvel's The Avengers Colognes are now available for public purchase through the company's online marketplace. Anticipation and excitement for the colognes and perfume has been building as the May 4 premiere of Marvel's The Avengers draws near."
Honestly, I have yet to meet an Avengers fan looking to score some Avengers themed cologne. But if the boss says there's anticipation, I can't help but agree. The CEO of JADS International goes further to highlight that the Captain America-inspired cologne, called Patriot will smell like "green lime and white pepper with finishes of dry oak wood, sandalwood and tequila".
I guess that means to say that Winter Soldier's scent will probably be one of shattered dreams with a strong dose of betrayal - that's right Bucky, we still haven't forgiven you.
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